Informational magazine spread
Information design | Illustration | Typography
I created an informational magazine spread on the topic of period poverty to spread awareness and explore root causes of the issue. I explored data handling and optimising layouts for readers and took inspiration from botanical studies and biology for concept generation, focusing around a main hero graph.
I explored 3 different moods and typeface parings, all centred on botanical imagery and mother nature by drawing on its femininity and using it to further insist that menstruation is a natural process to break away from harsh stereotypes and social stigmas.
I took the graphs and charts and painted them physically into floral inspired infographics. This challenged my painting skills and I used many of the books mentioned previously as inspiration for my style. I heavily referred to the artist John Lindley for my painting style, and his book John Lindley, 1799-1865: Gardener-botanist and pioneer orchidologist.
I also tried two different versions of the main hero graph: the first a clear, unambiguous reference to periods with moon cups, tampons and pads, with vein like roots extending below the surface; the second a lily, symbolising fertility and menstruation as a sutble reference.
There was a massive difference after comparing both hero graphs in the layouts. Compared to the menstrual products flower, the lily flower immediately brightened the page and felt more feminine and put together, especially as the colours were a lot brighter and the illustrations had been finished.
I then made small changes to tidy up all caps with small caps, emphasise figures and reduce awkward text wrapping. These small elements brought the infographic together for the final version.